BarMatin^TM
Healthy sweet

Market for the sweetener thaumatin and trends

The global market for thaumatin had in 2021 a volume of US$170 million. Market experts expect a Compound Annual Growth Rate (CAGR) of 4.5 % which will expand the market volume up to $220 m until 2027. Market leader Naturex has recently announced that it will release a new plant-based thaumatin expression system in the near future (see Global thaumatin market by product type (pharmaceutical grade, food grade and others), by application (sweetener, flavouring agent and others), by end-user (food and beverage, nutraceutical, pharmaceutical, cosmetics and others) and by regional analysis (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - global industry analysis, size, share, growth, trends, and forecast (2022 – 2027). Market Data Forecast published in March 2023).
Main players in the market are Naturex, BeneoPalatinit GmbH, Natex, KF Specialty Ingredients Nutraceutical Group and Neptune Bio-Innovations. The market segment splits into food, beverages and pharmaceutical products. The market activities differ from region to region and extraordinary growth rates could be observed in North America and in the Asia-Pacific area (see _{Thaumatin market is booming worldwide 2023-2030 Naturex, Beneo Palatinit GmbH, Natex, KF Specialty Ingredients Nutraceutical Group.} Coherent Market Insights published in April 2023). The introduction of BarMatin^TM could take place in a promising and prospering international market environment overcoming inhibitions of interested partners.

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BarMatin^TM versus sucrose from sugar beet

BarMatin^TM promises economic potential on various levels of the added value process chain. The price for thaumatin depends at first instance on the amount to be bought. It differs in a range between €250 - 1,000 per kg. BarMatin^TM could therefore generate an added value of €5,000 – 20,000 per ha. It corresponds to a yield of thaumatin at 20 kg per ha protein, and with it about 50,000 kg sucrose could be substituted. For that amount of sugar an acreage of 3.13 ha sugar beet is required, and 250 tons from them must be generate an equivalent sweetness (yield of fresh beets from 80 tons per ha and 20 % sucrose content). The current price for sucrose is €500 per tonne and, therefore, an added value of €7,886 per ha for purified sucrose as the end product can be generated. The cultivation and harvesting procedures for BarMatin^TM are rather easy compared to sugar beet. Thus, BarMatin^TM provides a crucial cost advantage regarding the production and acreage efficiency of the sweetening agent. It is not only an economic advantage, but it also provides relief to the environment. In contrast to sugar beet, spring barley could be cultivated on bad soils and at all latitudes, but the use of pesticides and synthetic fertilizers in this case is more extensive. Due to the strong sweetening quality of BarMatin^TM small acreage cultivation under controlled greenhouse condition is also possible. Up to four harvests can be made in a season.

Impactful substitution potency of BarMatin^TM: With the cultivation acreage of only 1 ha of BarMatin^TM an equal sweetening intensity could be attained as with the hive of sugar beet in the illustration. BarMatin^TM offers a revolutionary solution for an acreage-efficient production system for a zero-calorie sweetener.